I believe that every individual has something unique and special about them, and it’s my job as a photographer to find and expose those wonderful traits.  It helps that I’m genuinely interested in people and able to see the best in everyone.  It may be a curse, but it seems as if I’m always “casting”—looking at faces, light, angles—always seeing the funny or ironic side of things—always the voyeur and observer.

One can be born with this vision, but experience only comes with the time it takes to learn from every possible mistake.  Experience is knowing that good communication and preparation always triumphs in the end.  Experience is knowing when to push for what needs to be done, and when to keep my mouth shut and let the client be right.  Experience breeds the ability to solve any problem and get along with any person, which leads to confidence, which keeps heads cool, and which ultimately creates happy, repeat clients.

Trust is what comes from that combination of vision and 20 years of experience.  It’s when an art director just knows ahead of time that they’re going to get great results when we work together.  They know I’m going to give my best every time, that I’m going to have lots of ideas about how to solve their visual problems, that I’ll have the best interest of their client in mind, and that the whole experience will be fun.  That art director can rest assured that I’ll put it all together, and come up with an end result that is what they asked for…and so much more.

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